SEARCH ENGINE OPTIMIZATION THROUGH ROBOT INVASION PROTOCOL
Remember, your website
or blog is daily being invaded by spiders, robots and web-crawlers thereby
collecting infinite information and data. Famous search engines like Google,
Yahoo, and Bing employ their bots to search out and scan webpages and then, come
back with specific data that is more employed to establish more precise and
valuable search outcomes. To make sure that your viewers can find you online
without any hassles, the blog or web owner should optimize his content as per
certain recommended practices.
A website designer or
blog writer should employ the following steps to maximise the benefits from
search engine optimization
.
1.USE
Always Relevant Content in your Websites or Blogs
Web Crawlers of search
engines always desire to deliver pertinent outcomes to users. Hence, if you make
your content more relevant to the topic, there is chance of ranking highly in
that category.
2.Use
always fascinating and original content
A content writer
should copy/ paste texts from other websites as search engines web crawlers
will tumble upon contents which have been found on other sites. Hence, if you
really want to enhance the number of visitors to your websites- or blogs, then,
use fascinating and original contents in your websites.
3. Easy for Navigation
Web
or a blog should be designed in such a way that it is simple and easy for
internal navigation by not only visitors to your site but also for the search
engines to crawl your website.
4. Use of Simple URLs
Please
remember to use only simple URL so that search engine web crawlers easily find
out the websites. Please try to use simple words and avoid number.
5. Meta Tags
A
content writer can employ meta tags to show lengthy descriptive data or
information. Such information can be provided in short paragraphs or in a few
sentences.
6. Anchor Test
A content writer may
use anchor text to exhibit what content a hyperlink is pointing by employing
concise, evocative anchor text.
7.Title
Tags
By
employing an apt or short title tags <title> within the <head> tag
of the HTML document, a web designer can make the web crawler of a search
engine easily identify your site.
8.To insert HTML Site Map or XML
site Map
A web content writer should
see that HTML sitemap page is inserted in the website for web users and also
create an XML sitemap for search engines to crawl the site.
9. Use HTTP 404 Error Page
Always include the
error 404 “page not found” as an HTTP (Hypertext Transfer Protocol). This code
demonstrates that despite the client could able to communicate to the server,
but, the server could not find what was asked or it was designed not to accomplish
the request.
10. Use of Alt Attributes
In case, if an image
cannot be shown in the visitor’s browser due to slow Internet connection, src
attribute error or when a visitor uses a screen reader, then, it is suggested
to use “alt” attribute which facilitates for the instant alternative text,
11. Prevent Spam
To stop search engines
from allowing one’s website’s reputation to links in comment spam, the content
writer may use the “notfollow” value.
12.Make it Robot Friendly
Majority of the mobile
websites will limit the access to anything other than a mobile devise. To
overcome such situations, it is always advisable to make sure that one’s
website permits any user-agent.
13-Create Backlinks
To increase the
traffic for your websites or blogs, use always social networks such as Twitter,
Facebook or LinkedIn to generate backlinks to your website or blog from other
sources.
14. Restraint Robots
An owner of a website
may not wish to share some information from his web pages to be shown in search
results. In such cases, he can employ a robot.txt file. Thus , an owner can use a robots.txt file if
his site includes content that he do not want to share with Google or Bing or
Yahoo search engines to index.
